--- title: Over Half of Customers Change Shopping Behaviors After Ecommerce Fraud Event description: Rippleshot shares the results of a new study on consumer behavior after they encounter card not present fraud. image: http://info.rippleshot.com/hubfs/Blog_and_Social_Images/Blog-Header-Image_No_Text.jpg --- [![Rippleshot_logo-432x144](https://info.rippleshot.com/hs-fs/hubfs/Brand%20Logos/Rippleshot_logo-432x144.png?width=200&name=Rippleshot_logo-432x144.png)](https://rippleshot.com/) - Solutions - [Sonar for Card Processors](https://rippleshot.com/sonar-card-processors/) - [Sonar for Card Issuers](https://rippleshot.com/sonar/) - [Rules Assist for Card Issuers](https://rippleshot.com/rules-assist/) - [About Us](https://rippleshot.com/about) - [Careers](https://rippleshot.com/careers) - [Press](https://rippleshot.com/press/) - [Blog](https://info.rippleshot.com/blog) - [Contact Us](https://rippleshot.com/contact-us) - [Knowledge Center](https://rippleshot.com/knowledge-center) # Over Half of Customers Change Shopping Behaviors After Ecommerce Fraud Event Posted by [Kaleigh Simmons](https://info.rippleshot.com/blog/author/kaleigh-simmons) on Apr 7, 2016 3:45:22 PM ![](https://app.hubspot.com/settings/avatar/56243299b9cc0ea32c1281243489b993) Find me on: [LinkedIn](https://www.linkedin.com/in/kaleighsimmons) [Twitter](https://twitter.com/kaleighsimmons) - [Tweet](https://twitter.com/share) ![ecommerce_friends-767455-edited.jpeg](https://info.rippleshot.com/hs-fs/hubfs/Blog_and_Social_Images/ecommerce_friends-767455-edited.jpeg?width=600&height=400&name=ecommerce_friends-767455-edited.jpeg "ecommerce_friends-767455-edited.jpeg") We know that card not present (CNP) fraud, as a result of EMV implementation is on its way up and only going to continue to rise. In the U.K. and Canada, post-EMV ecommerce fraud spiked 80-100% in the three years following the conversion. Many financial institutions, knowing that most CNP fraud can be charged back to the retailer, have brushed off its impact. But according to a new study, the consumers affected by ecommerce fraud are taking more drastic measures that deserve the attention of both issuers and merchants. **CNP Fraud on the Rise** In the Association for Financial Professionals’ 2016 [Payments Fraud and Control Survey](http://www.afponline.org/fraud/), 55% of respondents said they believed card not present fraud would increase if EMV implementation was successful in reducing point-of-sale fraud. Though the implementation is far from complete, the industry is already citing increases. ![AFP_SURVEY.png](https://info.rippleshot.com/hs-fs/hubfs/Blog_and_Social_Images/AFP_SURVEY.png?width=640&name=AFP_SURVEY.png "AFP_SURVEY.png") As noted in PYMNTS.com’s [Digital Identity Tracker for March](http://www.pymnts.com/news/emv/2016/new-research-highlights-online-fraud-spike-tied-to-emv/), fraud rates for ecommerce transactions have been on the rise well before the implementation of EMV. In 2014, .68% of total ecommerce revenues were lost to fraud. In 2015, that number nearly doubled to 1.32%. The amount of money spent online increases 15% every year and the fraud keeps rising along with it. **Customer Impact of Card Not Present Fraud** A [study conducted by Tender Armor](http://www.businesswire.com/news/home/20160406005231/en/Rising-Card-Not-Present-Fraud-Drives-Significant-Consumer-Online) found that ecommerce fraud has quite a profound impact on consumers. The research, conducted in February 2016 of 1,013 online shoppers, discovered that 56% of consumers changed behaviors after experiencing card not present fraud. Fourteen percent of consumers changed online retailers, and 12% shopped less online altogether. But this isn’t just scary for online merchants; financial institutions have reason to be concerned, too. A staggering **15% said they closed their credit or debit accounts entirely**. Twelve percent said they used their reissued credit or debit card less, and 3% said they didn’t use it at all. Of those surveyed, 78% said they desired a more secure online shopping experience, and want to feel assured that their payment card details are safe. When asked how they felt about online purchases, 13% of consumers said they were afraid of getting their identity and/or card stolen, which is not an unreasonable reaction, given the increases in card not present fraud. **Mitigating Fraud and Keeping Customers Happy** While this is a daunting problem, as we’ve noted in a previous post, [customer convenience and fraud mitigation don’t have to be mutually exclusive](https://info.rippleshot.com/blog/fraud-mitigation-customer-convenience-dont-have-to-be-mutually-exclusive). There are ways to detect and deter fraud efficiently while still keeping your cardholders happily and safely spending. Learn more about Rippleshot’s philosophy on this below: [![Fraud Mitigation vs Customer Convenience](https://no-cache.hubspot.com/cta/default/443914/9130681c-be66-46a5-ae0b-5c6620386a5c.png)](https://cta-redirect.hubspot.com/cta/redirect/443914/9130681c-be66-46a5-ae0b-5c6620386a5c) Topics: [Fraud](https://info.rippleshot.com/blog/topic/fraud) [![R_reversed](https://info.rippleshot.com/hs-fs/hubfs/R_reversed.png?width=109&name=R_reversed.png)](https://rippleshot.com) © Copyright 2020 Rippleshot. All Rights Reserved. [LinkedIn](https://www.linkedin.com/company/rippleshot/) [Twitter](https://twitter.com/Rippleshot)