“I want it all…
I want it all…
I want it all…
And I want it NOW!” –Queen
Instant card issuance is the banks’ and credit unions’ ability to create debit, credit, prepaid and ATM cards right at the branch location, providing a new card instantly to the customer that can be used immediately. Instant card issuance might not have been what Queen’s guitarist Brian May had in mind when he wrote “I Want It All” for Queen, but I think it applies. Fiserv recently produced a report on “The Role of Instant Card Issuance in Customer Satisfaction and Use.” Let’s use Fiserv’s report and May’s lyrics to dig in deeper on the many advantages and one big disadvantage to instant card issuance.