Over the past few years, data breaches have pounded the payments industry. Target’s 40-million credit and debit card data breach washed away their C-suite, billions of their market capitalization, and hundreds of millions of profit in lost sales and imposed fines. The list of catastrophic data breaches continues to grow as Issuers struggle with a rising tide of fraud losses, merchants faced with a public breach are most often swept under within six months. Consumers, faced with reissued card after reissued card feel lost at sea, distrustful of the whole system.